As an IT service or system provider, acquiring new customers can be a challenge. It is even more difficult to retain the best existing customers in the long term. The current economic situation, as well as the sheer number of competitors, require you to position yourself as a strategically important partner for your customers and increase the value of your services. A high-quality POS system that easily meets current and future requirements is one of the most sought-after services in the stationary retail sector - accordingly, many system providers are currently looking for the right white label POS system.
Secure competitive advantages through
White Label POS Systems
White-label POS systems can be a useful addition to the product portfolio and thus secure competitive advantages. Distributing and advertising a POS system under your own brand strengthens the external perception of the company and enhances the value of the services offered. By complementing the product landscape in a meaningful way, providers also differentiate themselves from competitors and impress with a comprehensive range of services. This builds trust with customers and can establish the company as a central service provider that cannot be dispensed with. New business areas and, above all, upsell potential can be realized with important existing customers. A white label POS system opens up many opportunities under the right circumstances. However, in order to find the right solution, companies inevitably have to deal with the requirements of the white label system.
Requirements of a white label POS system
The successful expansion of the product landscape ultimately depends on the software that a provider chooses. That's why we first take a look at the requirements for a white label POS system.
Self-service onboarding: Customers should be able to set up the solution for themselves and their teams independently.
- Automatic updates: Nowadays, nobody wants to have to schedule manual working time for every single update. This should be fully automated.
- Intuitive usability: The operation of the POS software must be intuitive and quick to learn so that customers can train their employees more efficiently.
- Adaptability: Standard products do not have the necessary adaptability to adapt to the different technical requirements of retailers.
- Choice of payment service provider: There should be connections to various PSPs, as changing payment providers can be a hurdle in the sales process.
- Choice of checkout process: Retailers expect flexibility and efficiency from the checkout process. The checkout system must therefore support different checkout variants, e.g. order terminals, mobile POS, self-checkout or the operated (hybrid) checkout.
- Multi-client capability: As a provider, you need tools for managing and controlling your customer projects in the context of checkout use.
White label POS system vs. re-selling & in-house development
Developing your own POS system is time-consuming and resource-intensive. Looking for turnkey POS systems that can be sold under your own brand offers several advantages over in-house development:
- Faster time-to-market: integrating a fully comprehensive POS software is completed significantly faster than developing your own solution.
- No innovation & development costs: You are spared the time and resource-intensive in-house development, which frees up resources in your company and speeds up project implementation.
- Proven product-market fit: A POS system that is already being used by retailers has the decisive advantage that the product-market fit has already been tested and proven.
There are already companies that sell POS systems on a consultative basis. Although this undoubtedly contributes to the economic success of their own company, the advantages of a white label solution can also be identified here, e.g:
- Build strong customer relationships: By companies offering powerful POS software, your business gains relevance with customers.
- Expanding USPs: Although this goes hand in hand with the previous point, it is important to mention that companies with a white label POS system create greater added value compared to direct competitors.
- Additional sales: Product diversification creates additional revenue streams. With a white label system, companies determine their own pricing strategy and decouple consulting services and sales.
Is the Snabble POS platform suitable as a white label solution?
The Snabble POS platform is a cloud-based, multi-award-winning POS system for stationary retail. Thanks to its intuitive user interface and quick and easy operation, the training required for customers and employees is minimal. In addition, the softwarecan be operated on all devices.
The modular structure of the platform with an API-first approach offers extensive integration and customization options - and is therefore predestined to be seamlessly embedded in existing services and smoothly implemented at retailers. Designs are also fully customizable and can be translated into different corporate identities.
In addition to tools for theft prevention, remote setup of new clients, simple technical management of complex multi-organizational structures and projects as well as monitoring and controlling at store and client level, the POS platform offers a unique range of checkout solutions - from mobilePOS and self-checkout to user-friendly attended checkouts and more.
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