The added value of a self-checkout technology for brick and mortar retailing

2 min read
September 16, 2022 at 3:19 PM

Today, there is no reason for retail employees to have a static job like the one at the cash register. The pure cashier job prevents much more agility in the daily prioritization of tasks on the store floor.

The use of self-checkout systems generates innovative and contemporary customer service in this regard. The challenge lies in finding a solution from the various self-checkout configurations that is tailored to the industry, the specific processes, and the shopping behavior of the customers. Experience shows that a combination of different self-checkout variants is used in parallel to meet the shopping behavior of different customer groups. The ongoing development of self-checkout technology also offers brick-and-mortar wholesalers and retailers a wide range of possible applications.

Customer experience in the checkout-area

The strongest motivator for retailers to adopt self-checkout is to improve the customer experience. By eliminating queues at traditional checkouts, customers can self-serve at a self-checkout and complete purchases much faster. Particularly for smaller purchases, the use of self-checkout checkouts is an enormous time-saver.

The use of self-checkout checkouts is not only suitable as a supplement to conventional checkouts, but also contributes to modernizing the checkout zone. The use of such technologies not only has a considerable impact on the image of a retail company, but can also lead to the development of new customer groups. One reason for this is that self-checkout terminals adapt effortlessly to changes in customer buying behavior. They also support a smooth and intuitive checkout process and effectively reduce waiting times. This is made possible by a user-friendly interface on the screens with clear LED displays that further enhance the checkout experience. Furthermore, they support multiple payment methods.

Operating costs and profitability 

The implementation of self-checkout checkouts offers retailers several benefits at once. First, self-checkout kiosks are a cost-effective solution that can both reduce a retailer's operating costs and increase profitability in several ways.

  • The use of self-checkout registers allows for higher throughput per register.
  • By eliminating the need for traditional checkout zones, employees can be redeployed to other value-added activities and contribute to a positive customer experience.

  • Self-checkout kiosks enable the provision of a digitized receipt, which offers a sustainable alternative to the traditional printed receipt.

  • Due to the low maintenance requirements of self-checkout terminals, their operating costs are significantly lower than those of conventional checkouts.

Increasing floor space capacity

Another benefit of self-checkout kiosks is the increase in space available. Self-checkout kiosks create additional retail space because their sleek design requires a much smaller footprint. At the same time, retailers can serve more customers per square foot.

Higher productivity

The key to productivity is for employees to focus on the essential tasks of running the business. Self-checkout systems contribute to high levels of productivity and efficiency by giving employees more energy and time to focus on other value-added activities. As a result, retailers have a well-organized store with attentive employees, where customers feel comfortable and in good hands.

The store of the future

Automation of the checkout process not only convinces customers, but also offers numerous advantages for brick and mortar retailers in particular. The use of self-checkout systems can reduce operating costs, increase profitability, and expand floor space capacity. At the same time, retailers can position themselves for the future and respond to the increasing demands of digitized customers.

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